On-page SEO refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO involves optimizing the content and HTML source code of a page. Some common on-page SEO factors include:
- Title tags: The title tag is the text that appears in the search engine results page (SERP) as the title of a listing. It should be a concise and accurate description of the page’s content. For example, the title tag for a page about “how to train a dog” might be “Dog Training Tips and Techniques”.
- Meta descriptions: The meta description is a brief summary of the page’s content that appears in the SERP. It should include relevant keywords and encourage users to click on the link. For example, the meta description for a page about “how to train a dog” might be “Learn the best techniques for training your dog to be well-behaved and obedient. Our tips and tricks will help you get started”.
- Headings (H1, H2, etc.): Headings help to organize the content on a page and make it easier for users to read. They also signal to search engines the hierarchy of the content on the page. It’s important to use headings appropriately and to include relevant keywords in them. For example, the H1 heading for a page about “how to train a dog” might be “Dog Training Tips and Techniques”, while H2 headings might include “Training a Puppy” and “Training an Older Dog”.
- Keyword usage and density: Including relevant keywords in the content of the page is important for both users and search engines. However, it’s also important not to stuff the page with keywords, as this can have a negative impact on the page’s search engine rankings.
- Image alt tags: Alt tags provide a text alternative for images on the page. They should accurately describe the image and include relevant keywords. For example, the alt tag for an image of a dog sitting might be “dog sitting obediently”.
- Internal linking: Internal linking is the process of linking to other pages on your own website. This helps to organize the content on the website and make it easier for users and search engines to navigate