Off-page SEO refers to activities that are performed outside of the website to improve its position in search engine results pages (SERPs). The goal of off-page SEO is to build links to a website from other websites, as well as to promote the website on social media and other online platforms.
Here are some examples of off-page SEO:
- Link building: This involves acquiring links from other websites to your own. For example, you might guest post on another website and include a link back to your own site in the article.
- Social media marketing: This involves promoting your website on social media platforms such as Facebook, Twitter, and Instagram. For example, you might share links to your website’s content on your social media accounts to drive traffic to the site.
- Guest posting: This involves writing articles for other websites in exchange for a link back to your own website.
- Influencer outreach: This involves reaching out to influencers in your industry and asking them to share your content or link to your website.
- Online reviews: Encouraging customers to leave reviews of your business on review websites such as Yelp or Google My Business can help to improve the visibility and reputation of your website.
- Directory listings: Submitting your website to online directories can help to improve its visibility and increase the number of inbound links pointing to your site.
- Social bookmarking: Submitting links to your website on social bookmarking sites such as Digg or Reddit can help to increase its visibility and drive traffic to the site.