Link building is the process of acquiring links from other websites to your own. These links are also known as “inbound links” or “backlinks.” Links from other websites are seen as a vote of confidence in the quality and relevance of your website, and can help to improve its search engine rankings.
There are many different strategies that can be used for link building, including:
- Guest posting: This involves writing articles for other websites in exchange for a link back to your own website.
- Influencer outreach: Reaching out to influencers in your industry and asking them to share your content or link to your website can help to increase the visibility and authority of your site.
- Broken link building: This involves finding broken links on other websites and suggesting your own website as a replacement.
- Resource page link building: This involves finding resource pages on other websites that are relevant to your business and suggesting your website as a useful resource to be included on the page.
- Skyscraper technique: This involves finding popular, link-worthy content in your industry and creating something even better, then reaching out to the websites that have linked to the original content and suggesting they link to your improved version as well.
It’s important to note that link building is just one aspect of off-page SEO. It’s also important to promote your website on social media and other online platforms in order to increase its visibility and drive traffic to the site.