On-page SEO refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO involves optimizing the content and HTML source code of a page. Some common on-page SEO factors include:
- Title tags
- Meta descriptions
- Headings (H1, H2, etc.)
- Keyword usage and density
- Image alt tags
- Internal linking
- URL structure
Off-page SEO, on the other hand, refers to activities that are performed outside of the website to improve its position in search engine results pages (SERPs). Some common off-page SEO techniques include:
- Link building
- Social media marketing
- Guest posting
- Influencer outreach
On-page SEO is focused on optimizing the content and HTML source code of a website, while off-page SEO is focused on promoting the website and building links to it from other websites. Both are important for the success of a website, and the relative importance of these factors may vary depending on the specific goals and audience of the website.