Off-page SEO refers to activities that are performed outside of the website to improve its position in search engine results pages (SERPs). The goal of off-page SEO is to build links to a website from other websites, as well as to promote the website on social media and other online platforms.
Off-page SEO includes a variety of techniques that can be used to improve the search engine rankings of a website. Some common off-page SEO techniques include:
- Link building: This involves acquiring links from other websites to your own. Links from other websites are seen as a vote of confidence in the quality and relevance of your website, and can help to improve its search engine rankings.
- Social media marketing: Promoting a website on social media platforms can help to increase its visibility and drive traffic to the site.
- Guest posting: This involves writing articles for other websites in exchange for a link back to your own website.
- Influencer outreach: Reaching out to influencers in your industry and asking them to share your content or link to your website can help to increase the visibility and authority of your site.
- Online reviews: Encouraging customers to leave reviews of your business on review websites such as Yelp or Google My Business can help to improve the visibility and reputation of your website.
- Directory listings: Submitting your website to online directories can help to improve its visibility and increase the number of inbound links pointing to your site.
- Social bookmarking: Submitting links to your website on social bookmarking sites such as Digg or Reddit can help to increase its visibility and drive traffic to the site.